Handling Your Business

"I mention 'handling' because it seems like the perfect word to describe one of the pointless terrors of the modern marketing world; the tendency to endlessly debate and delineate the characteristics and minutiae of the brand, while completely failing to connect with any genuine business problem."

Brand Handling

Jack White + Coke + Fun w/Animation = Insanity

The Appeal — and Risks — of Authenticity

"In an increasingly shiny, fabricated world of spun messages and concocted experiences--where nearly everything we encounter is created for consumption--elevating a brand above the fray requires an uncommon mix of creativity and discipline. "

Who Do You Love?

Gangsta

Kah Ra Shin