I Wonder How the Priority of Communication Read on the Brief

Doritos Japan Nut-crushing Package Design

Eavesdropping on the Consumer

"A new word-of-mouth research firm, the Keller Fay Group, is attempting to demystify chatter in the offline world. Since April, the firm has interviewed 100 different people a day."

What We Talk About When We Talk About Brands

Cameras, Cleaning, and More

The latest edition of BusinessWeek's in: Inside Innovation is out. Yes, I know. in is out, it's confusing. Let's move on.

Mistakes Made On The Road To Innovation
Electrolux Redesigns Itself
Trend Spotting With Author Robyn Waters
The Importance Of Great Customer Experiences...

Much Love

You will not ever read a more over-the-top, ridiculous, beautiful love letter to a brand than this piece from SFGate.com. But you know what? He's right.

When Apple Rules The World: What does it mean when you really, really want to lick a new MacBook Pro, and swoon?

But Will it Pop?

A funny little animation on what national flags might look like if they had gotten some more client input.

Flags of the World

What Can R. Ray Teach us About Branding?

Rachael Ray: branding goddess?

Change is the New Black

From Fortune: "Across sectors--retailing, brokerage, software, publishing, computers--business models that produced profits for decades have shut down. In most cases managers aren't sure what the new model will be, but they're absolutely certain it won't have a multidecade lifespan."

You better get comfortable with seismic changes, because things are going to continue to move faster.

Managing in Chaos

Your Moment of Zen

For Your Bookshelf

I haven't read it, but it comes highly recommended.

Perfect Pitch: The Art of Selling Ideas and Winning New Business

I heart Chipotle

Mostly for the giant burritos, but also for the marketing.

When Your Ad Backfires

...and consumers better identify with the villian (your competition) instead of the hero (your brand).

Goodbye Mac guy

Juste le Faire

Cool little film on Nike design guru Tinker Hatfield, the birth of the Air Max shoe, finding inspiration is unexpected places, and a little building called the Pompidou.

Respect the Architects

Learn from the Masters

All kinds of yummy goodness from Fast Company's 2006 Masters of Design issue. Includes Puma, Ziba, Pentagram, and some cool slideshows.

Masters of Design

TREND: Transumers, More than Meets the Eye

From trendwatching.com: "This month’s briefing highlights TRANSUMERS: consumers who increasingly value a transient lifestyle. It’s not a new-new trend, but definitely one that provides context for many of our other trends."

November 2006 Trend Briefing

Sound Familiar?

Blog captures some of the less-intelligent things heard in the marketing/advertising field. If you recognize one of these quotes coming from your mouth, please flip off your monitor and come back when you are smarter.

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